ABOUT

With the amazing women of freeride mountain biking taking to the hill and the men returning to the massive 2019 venue, 2024 Red Bull Rampage was an incredibly special event. Maverik showed up ready to live up to its title as Adventure’s First Stop!

Red Bull asked us to join in connecting this amazing brand to fans in their outdoor element. The on-mountain activation was conceived to celebrate the outdoors, embrace Zion National Park adventures, show authenticity for Virgin Utah, and embrace Red Bull Rampage course highlights through gamification. Simultaneously, we told the story of Maverik! The top-rated Adventure Club loyalty program, Nitro Card perks Adventure Gear collection, and endless selection of amazing food/beverage offerings were all amplified throughout.

We partnered with our friends at Velobelle and OTA Ops to create a truly memorable experience. The “outpost” was built to match the reclaimed and weathered terrain of Southern Utah. Along the hiking trail, Trail Magic gifts rewarded everyone who chose the 3-mile hike to the venue. On-mountain access was granted to the outpost via membership in the Maverik Adventure Club. Inside were supply items, displays of the Adventure Gear collection, a photo experience to capture your memories, and a chance to clear the Canyon Gap Challenge. We also highlighted the benefits of upgrading to the Nitro Card program.

This one was incredibly special to us as it was truly a chance for us to help a retail brand to celebrate the consumer journey in their moment. Thank you for letting us be a part of it and educating us on how awesome the Adventure Club is!