ABOUT

For this activation, we had the unique opportunity of leading a collaboration of agencies and the client to develop the production strategy of the project.  

Our role in this was to not only help distill the creative direction and the strategy for how the build would come about, but also to align the key players and make sure the right team was on board!

We put the activation in motion by leading the brainstorm of a space that could drive consumption initiatives, showcase a celebration of Pride in a really incredible way, and ensure the experience made for a shareable moment..

It was a dream come true for his vision of a Pride celebration which featured the diversity within the drag showcase community and truly gave a stage to the under-represented black and brown performers! 

We are grateful to have served this role in more of a thought leadership direction, along with working alongside some of our favorite people.

San Francisco Pride, you represent all that we are about.  It was a pleasure to participate in creating a space for you to celebrate, as well as to celebrate alongside you.  

You were a great one, we will be back!