ABOUT
Can-Am sought to change the game with the launch of the Maverik R, the world’s most advanced side-by-side ever imagined.  To authentically reveal this amazing machine, they invited us to partner with them to produce their Maverik R Ambassador Launch.  We assembled 23 of their top athletes and ambassadors for a 3-day adventure in the Nevada desert, centered around the “Maverik Basecamp”.  Quite simply, these tastemakers of the off-road world would tell the Maverik R’s story in their own voice.

We managed all partners in leading project strategy, creative design, operations, participant travel/logistics, and event services.  Furthermore, we led the charge in navigating a weather dictated relocation of the Maverik Basecamp, which was moved 120 miles south with 36 hours of notice.

We can’t stress how amazing it was to be a part of this project.  The result of Can-Am’s hard work was the Maverik R being their most successful product launch to date.  

Thank you Can-Am for trusting us to set the stage!